What I'm About
I'm the founder of Duma, a digital media agency that helps thought leaders share their messages with the world (and get viral).
I studied biomedical science in Ottawa, Canada. But I spent my teenage years looking up to builders like Elon Musk, Naval Ravikant, Steve Jobs, and Pavel Durov.
In America, these names are well known.
In Senegal, where I grew up, less than 1% have heard of them. Many people own iPhones but don't know who created them.
Podcasts, shows (e.g. Shark Tank), biographies (loved Steve Jobs by Walter Isaacson!), and YouTube gave me access to ideas that made all the difference. They were my window to a world that spoke to my ambitions. I always wanted to build and talk about bold ideas.
This is why I created Duma — I think that important messages deserve to be heard.
I followed many brilliant thinkers, but their work rarely reached people beyond the tech and entrepreneurial world. That's a gap I want to fix.
Another part of my work is in Meckhe, Senegal. I run a digital skills program for teens who don't usually have access to computers, WiFi, or stable electricity. In just two months of learning basic graphic design, many started earning money (the kind of money that most adults in Meckhe struggle to make).
It was a magical moment for them.
Now, they're learning to code and are actively building products that solve problems in Meckhe (even the Mayor of the town wants to work with the teens!).
I care about ideas that make the world better, like free markets and entrepreneurship. I'm a techno-optimist and believe Africa's prosperity will come from economic freedom and entrepreneurial value creation (and not from foreign aid and charity).
Most schools in Africa teach kids to memorize useless stuff. At Tiossan, our teens use modern tools like Claude Code, Cursor, Lovable, Midjourney, Zapier, and Slack — tools they'd never encounter in a public school.
Beyond digital skills, we explore ideas together through Socratic Dialogue based on Michael Strong's work. We discuss humanities, culture, and the basic questions most people ask — helping teens think critically about the world around them.